Take a look at any of the world’s largest businesses, and they all have one thing in common.
It’s the fact that they function like highly optimized, money-making machines. They have all the right systems and processes to take care of their current and prospective customers’ needs at any stage of the buyer’s journey. And the money seems to roll in day after day and year after year.
Having these systems in place means that a well-established business simply has to focus on providing its customers with precisely what they want.
Those happy, satisfied customers will go out into the world and tell their friends and family members about their wonderful experience using such a company.
In turn, more people will hear about that business, and the cycle will go on.
Below, we’re exploring the idea that it’s entirely possible to get your customers to promote your business for you, so you can focus on what you do best!
Ask For Reviews
One of the easiest ways to get your customers to do your promotional work for you is to ask for reviews.
Depending on where your business is most active online, you might consider asking for reviews on Google, your Facebook page, or anywhere else.
Websites like Yelp, Yodel, OpenTable, and Yahoo are great places to open accounts and collect reviews from your customers.
Generally, when you provide a good quality service or product, your customers will be more than happy to leave a good word or two about their experience with your business.
Just keep in mind that it can sometimes be hard to hear when an individual isn’t pleased with their experience.
Remember never to take online customer reviews too seriously, especially if you regularly receive good reviews and only occasionally get dinged with an unhappy customer.
It can be virtually impossible to keep every single one of your customers completely happy all of the time.
Instead of getting mad, please take it as an opportunity to learn about what you might be doing wrong. Then, think of ways that you can do better!
When it comes to online media, nothing captures viewer attention more than user testimonial videos.
You can spend all the time and effort you want telling your customers about how great your product is. But until they hear it from other customers that have used your products or services, they likely won’t believe it.
That’s why it’s a great idea to try and get your customers on video, talking about their experience with your business.
Focus On The Transaction
Whether you’re interacting with a customer for the very first time, or you’re chatting it up with a repeat customer that you’ve known for years, your job, as the business owner, is to focus on making the experience as easy and painless as possible for your customers.
It’s essential to keep in mind that, even if you only sell a single type of product or service, each of your customers will have slightly different needs.
In some ways, you can think of each successful transaction with your clients and customers as a business card that you’re handing off to a prospect.
And the better the transaction goes for the customer, the more likely they’ll be to tell their friends and family about your business’s products or services. You can create stunning business cards here using BusinessCards.
Taking An Example From Tesla
Today, Tesla is known as one of the leading electric vehicle manufacturers in the world. Despite a slow and rocky start, Tesla currently dominates the electric vehicles market and has recently become a trillion-dollar company.
But did you know that Tesla has never spent any money on advertising or marketing?
Instead, the company has focused on creating a product that is so good that its customers simply spread the word for them.
Today, thanks to referral and incentive programs, Tesla has become one of the world’s biggest and most profitable companies.
Therefore, business owners everywhere should look at Tesla and focus on garnering positive reviews and user testimonials.
And in no time, through word of mouth alone, you can have new customers lined up out the door!